Brand

Video Marketing for Startups: What You Need to Know For startups, video marketing is no longer just an option—it’s a necessity. With video content driving higher engagement, brand awareness, and conversion rates, startups that leverage video marketing strategies can build trust, connect with audiences, and scale their business faster. However, many startups struggle with how […]

How to Make Your Brand Stand Out with Video Marketing With the digital world more crowded than ever, video marketing has become the ultimate tool for brand differentiation. Whether you’re a startup or an established company, using branded video content effectively can boost brand awareness, engage audiences, and set you apart from the competition. From […]

Why Visual Storytelling is Key to Brand Success In today’s digital landscape, capturing audience attention is more challenging than ever. Brands that stand out don’t just sell products—they engage in brand storytelling to convey their identity, mission, and customer-focused approach. And when it comes to storytelling in marketing, visual storytelling is the key to leaving […]

The Role of Animation in Marketing: Modern Marketing Videos Why Animation is Revolutionizing Marketing Videos In today’s digital landscape, video content marketing or animation in marketing has become a critical strategy for brands looking to engage their audiences. Among the various types of video content, animated marketing videos stand out as a powerful tool for […]

Understanding Branding What is Branding? Branding is the art and science of creating and maintaining a unique identity for a business, product, or service. It goes beyond just a logo or a catchy tagline; it’s about developing a consistent visual and messaging strategy that sets a brand apart from its competitors and resonates deeply with […]

Introduction This year we marked our eighth time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family, some storytelling from the winner, and some fun b-roll that adds to the story and helps to […]

Our First-Ever Merch Launch! Woohoo! 🎉 Here at Backflip, we believe in approaching every project through the lens of our Catholic faith. Whether it’s a commercial for Ho-Chunk Gaming Madison or a fresh website for Karben4 Brewing Company, we ensure that we create products that showcase the true, good, beautiful, (and awesome). And when we started […]

  In our first Happy Hour podcast, we chat with our good friend T.C. De Witt. When COVID hit and everyone went remote we missed hanging out with all the amazing people we know. To combat this, we took our podcast and turned it into a live show. This is the very first episode of […]

  We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.

  Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can […]