Introduction

Welcome to Backflip Creative Marketing. Your privacy is critically important to us. This Privacy Policy explains how we collect, use, and share information about you when you visit our website, use our services, or interact with our WooCommerce store. By using our site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

When you make a purchase or attempt to make a purchase through our WooCommerce store, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

Device Information

When you visit our site, we automatically collect information about your device. This includes information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and how you interact with the site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.
• Log files: These files track actions on the site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the site.

How We Use Your Information

Order Information

We use the Order Information to:

• Fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
• Communicate with you.
• Screen our orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

Device Information

We use the Device Information to:

• Help us screen for potential risk and fraud (in particular, your IP address).
• Improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Information

We do not sell your Personal Information. We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information here: https://woocommerce.com/document/marketplace-privacy/
• We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en
• We use HubSpot for customer relationship management and marketing automation. You can read more about how HubSpot uses your Personal Information here: https://legal.hubspot.com/privacy-policy
• We use Facebook Pixel to measure the effectiveness of our advertising. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php

We also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://adssettings.google.com/authenticated
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Return and Refund Policy

We do not typically offer returns or refunds, as we are not a traditional retail store. However, we understand that there may be exceptional circumstances. If you believe you have a valid reason for requesting a return or refund, please contact us within 14 days of receiving your order. We will assess requests on a case-by-case basis and will do our best to address your concerns fairly and promptly.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us here or by mail using the details provided below:

Backflip Creative Marketing
4001 Felland Rd. STE 101
Madison, WI 53718

By using our site, you acknowledge and agree to this Privacy Policy. If you do not agree with this policy, please do not use our site.