The Role of Animation in Marketing: Modern Marketing Videos Why Animation is Revolutionizing Marketing Videos In today’s digital landscape, video content marketing or animation in marketing has become a critical strategy for brands looking to engage their audiences. Among the various types of video content, animated marketing videos stand out as a powerful tool for […]
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Understanding Branding What is Branding? Branding is the art and science of creating and maintaining a unique identity for a business, product, or service. It goes beyond just a logo or a catchy tagline; it’s about developing a consistent visual and messaging strategy that sets a brand apart from its competitors and resonates deeply with […]
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Introduction This year we marked our eighth time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family, some storytelling from the winner, and some fun b-roll that adds to the story and helps to […]
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Our First-Ever Merch Launch! Woohoo! 🎉 Here at Backflip, we believe in approaching every project through the lens of our Catholic faith. Whether it’s a commercial for Ho-Chunk Gaming Madison or a fresh website for Karben4 Brewing Company, we ensure that we create products that showcase the true, good, beautiful, (and awesome). And when we started […]
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In our first Happy Hour podcast, we chat with our good friend T.C. De Witt. When COVID hit and everyone went remote we missed hanging out with all the amazing people we know. To combat this, we took our podcast and turned it into a live show. This is the very first episode of this […]
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We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.
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Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can have […]
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Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so it’s […]
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Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]
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When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just awoken. I needed a bio break (bathroom […]
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