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October 30, 2024

Producing Video With Great ROI: Maximizing Your Marketing Strategy

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If you’re like most marketers today, you’ve probably noticed how video content has taken over the digital landscape. Video isn’t just a trend; it’s an essential tool for increasing engagement, conversions, and ultimately, return on investment (ROI). But how do you maximize ROI when investing in video for your marketing strategy? An effective marketing strategy […]

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July 30, 2024

How to stand out by Designing an Impactful Conference Booth

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AKA Backflip’s First Pilgrimage: The National Eucharistic Congress “What if we got a booth for the National Eucharistic Congress?” That idea floated from the mouth of my ever-enthusiastic business partner, Ryan Freng, a few months before the congress dates on July 17 to July 21. Throughout 2024, we’d been bringing more focus to expanding our […]

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April 26, 2018

How I work: John Shoemaker

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Position:  Co-Founder and other Creative Director. Depending on who you talk to first, I may or may not add the word “other.” One word that best describes how you work:  Collaboratively Current mobile device:  Pixel Current computer:  Macbook Pro Retina 15 inch Mid 2014 What apps, software, or tools can’t you live without?  Trello, Evernote, […]

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April 19, 2018

How agencies are changing this year’s Conversations

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We are no longer in a time where physical, verbal and emotional assault goes unnoticed and unheard. With the amalgamation of the Harvey Weinstein’s allegations headlining globally, followed by the #MeToo and #TimesUp movement, there has been a visible shift in our culture’s conversation about relationships, especially in the advertisement world. Around any holiday, I always […]

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February 14, 2018

My Best Brainstorming Tricks & Tips

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It can be a bit intimidating the first time you assign yourself the task “come up with something cool.” How do you tackle this challenge? What’s the first step to making awesome things? Most people know about brainstorming, but many may struggle to describe what this actually looks like. I will attempt to struggle less […]

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