Video Marketing for Startups: What You Need to Know For startups, video marketing is no longer just an option—it’s a necessity. With video content driving higher engagement, brand awareness, and conversion rates, startups that leverage video marketing strategies can build trust, connect with audiences, and scale their business faster. However, many startups struggle with how […]

How to Make Your Brand Stand Out with Video Marketing With the digital world more crowded than ever, video marketing has become the ultimate tool for brand differentiation. Whether you’re a startup or an established company, using branded video content effectively can boost brand awareness, engage audiences, and set you apart from the competition. From […]

Why Visual Storytelling is Key to Brand Success In today’s digital landscape, capturing audience attention is more challenging than ever. Brands that stand out don’t just sell products—they engage in brand storytelling to convey their identity, mission, and customer-focused approach. And when it comes to storytelling in marketing, visual storytelling is the key to leaving […]

The Role of Live Video Marketing in Strategy Live video has revolutionized the way businesses connect with their audiences, offering an authentic, real-time experience that fosters engagement and trust. Unlike pre-recorded content, live video creates an immediate sense of urgency and excitement that captures viewers’ attention. Whether you’re a small business or a global brand, […]

Top Tips for Producing a Corporate Video Corporate video creation is a valuable way to effectively communicate your brand’s message and engage your audience. This guide will cover the essential steps: planning, budgeting, pre-production, production, post-production, and distribution. Each phase ensures your corporate video is professionally crafted and achieves your business objectives. Key Takeaways Effective […]

Mastering Brand Storytelling: Techniques to Engage Your Audience   Brand storytelling involves creating emotional connections with your audience by sharing your brand’s mission, values, and history. It’s a crucial strategy for building loyalty and standing out in a crowded market. In this guide, we’ll cover the importance of brand storytelling, its key elements, and actionable […]

If you’re like most marketers today, you’ve probably noticed how video content has taken over the digital landscape. Video isn’t just a trend; it’s an essential tool for increasing engagement, conversions, and ultimately, return on investment (ROI). But how do you maximize ROI when investing in video for your marketing strategy? An effective marketing strategy […]

  We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.

  Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can […]

  From the title of this podcast, you may think this is about the latest and greatest technology-based sales tools our business director, Scott, use. But, that’s not the case. Though what Scott and Ryan talk about is equally as valuable as, if not more valuable than, any digital sales tool… Curious now?