We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.

Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can have […]

From the title of this podcast, you may think this is about the latest and greatest technology-based sales tools our business director, Scott, use. But, that’s not the case. Though what Scott and Ryan talk about is equally as valuable as, if not more valuable than, any digital sales tool… Curious now?

Every business wants to grow. John and Ryan, two of the owners of Backflip, have learned a lot of things along the way and have seen first hand a business grow throughout the years. In today’s podcast, John discusses 3 things to do to grow your business.

Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so it’s […]

Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]

Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make you great at customer service. 1. Hire Strong Soft Skills When we hire at […]

Let’s just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You’ll always wish you had more equipment/crew/time no matter how big the production. And if you don’t have a story worth telling, no amount of “cinematic” shooting will save it from ending up lost […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

Everything you do speaks to your business’s brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let’s take a look at our hiring process here at Backflip as an example of what *we think* the process communicates about our […]