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February 13, 2025

The Role of Live Video Marketing in Strategy

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The Role of Live Video Marketing in Strategy Live video has revolutionized the way businesses connect with their audiences, offering an authentic, real-time experience that fosters engagement and trust. Unlike pre-recorded content, live video creates an immediate sense of urgency and excitement that captures viewers’ attention. Whether you’re a small business or a global brand, […]

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January 22, 2025

Top Tips for Producing a Corporate Video

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Top Tips for Producing a Corporate Video Corporate video creation is a valuable way to effectively communicate your brand’s message and engage your audience. This guide will cover the essential steps: planning, budgeting, pre-production, production, post-production, and distribution. Each phase ensures your corporate video is professionally crafted and achieves your business objectives. Key Takeaways Effective […]

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January 8, 2025

Mastering Brand Storytelling: Techniques to Engage Your Audience

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Mastering Brand Storytelling: Techniques to Engage Your Audience   Brand storytelling involves creating emotional connections with your audience by sharing your brand’s mission, values, and history. It’s a crucial strategy for building loyalty and standing out in a crowded market. In this guide, we’ll cover the importance of brand storytelling, its key elements, and actionable […]

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October 30, 2024

Producing Video With Great ROI: Maximizing Your Marketing Strategy

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If you’re like most marketers today, you’ve probably noticed how video content has taken over the digital landscape. Video isn’t just a trend; it’s an essential tool for increasing engagement, conversions, and ultimately, return on investment (ROI). But how do you maximize ROI when investing in video for your marketing strategy? An effective marketing strategy […]

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September 3, 2019

018 – Signs It’s Time For A Rebrand

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Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can have […]

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August 13, 2019

015 – 3 Tips To Grow Your Business

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Every business wants to grow. John and Ryan, two of the owners of Backflip, have learned a lot of things along the way and have seen first hand a business grow throughout the years. In today’s podcast, John discusses 3 things to do to grow your business.

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July 30, 2019

013 – Logo Design Trends to Avoid This Year

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Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so it’s […]

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July 16, 2019

010 – Starbucks Holiday Marketing Strategy: Is It Working?

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Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]

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