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September 24, 2025

Graphic Design: A Complete Guide to the Creative Profession

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The global graphic design market reached a staggering $49 billion in 2024, according to Cognitive Market Research, with projections showing continued growth through 2030. This explosive expansion reflects how businesses across industries recognize the critical role that visual communication plays in their success. From the logos on your favorite products to the websites you browse […]

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August 29, 2025

The Complete Guide to Branding: Building a Powerful Brand That Drives Business Growth

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Key Takeaways Branding encompasses your entire business identity, from visual elements to customer experience and emotional connections Strong branding can increase revenue by up to 23% and helps businesses command premium pricing in competitive markets Successful branding requires a strategic approach that aligns your brand purpose, values, and messaging with your target audience’s needs Brand […]

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December 11, 2024

How to Increase Website Traffic with Video

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  The Power of Video Marketing In today’s fast-paced digital landscape, video content reigns supreme as the most engaging form of online communication. From budding startups to global enterprises, brands leverage video to captivate audiences, tell compelling stories, and drive tangible website traffic. But what sets video apart from traditional formats like text or images? […]

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December 11, 2024

The Importance of Video in Corporate Training

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  The Importance of Video in Corporate Training In today’s fast-paced corporate environment, training has become more than a tool for skill development—it’s a necessity for maintaining a competitive edge. As the business world continues to evolve, traditional training methods such as classroom lectures and lengthy handbooks are proving to be insufficient for modern workforce […]

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December 11, 2024

How to Create Engaging Corporate Videos for Business Success

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In today’s fast-paced, digital-first world, corporate videos have become a cornerstone of successful business communication. They’re no longer a luxury—they’re a necessity. Whether you’re a startup looking to make your mark or an established company aiming to deepen connections with your audience, video content is a tool you can’t afford to overlook. Why are videos […]

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September 4, 2024

Marketing with a Mission: Your Guide to Top Catholic Shops

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Our First-Ever Merch Launch! Woohoo! 🎉 Here at Backflip, we believe in approaching every project through the lens of our Catholic faith. Whether it’s a commercial for Ho-Chunk Gaming Madison or a fresh website for Karben4 Brewing Company, we ensure that we create products that showcase the true, good, beautiful, (and awesome). And when we started […]

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April 30, 2018

Signs It’s Time For A Rebrand

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It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

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