Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

Whether you’re rebranding what you’ve got or starting up a new company or organization from scratch, here are 4 logo trends to avoid. Watch the video below Random Letter Customizations Everyone wants their logo to be unique, and it’s certainly valuable to stand out from the crowd. However, if you’re thinking that chopping up the […]

Position Lead Designer One word that best describes how you work Slowly Intentionally Current mobile device iPhone 5s Current computer Macbook Pro (Retina, 13-inch, Late 2013) What apps, software, or tools can’t you live without? Adobe Photoshop, Adobe Illustrator, Adobe InDesign, git, grunt, iTerm, Sublime Text, MAMP, Google Chrome. And Spotify or some other way […]

Today we’re embarking upon a social media challenge of epic proportions. Watch the video, read the rules, and start sharing! The Prizes A sweet gift basket with our favorite food and drinks for the holiday season Backflip will donate $100 to a pre-approved charity of your choosing Some sweet Backflip schwag  The Rules Interact with […]

Video below Millennials often get a bad wrap. They are viewed as self centered, technology obsessed job hoppers. While this may be true more of one generation than another, as marketers we should be looking at the positive side of that coin. How do millennials view themselves? Tech savvy, career-focused achievers who yearn for an […]

Like the fists being thrust together in unity in the picture above, so too are we stronger together.😆 Vlogcast is below! There are several different ways that we approach our relationships with our clients (partners). Today we’ll talk about our base philosophy: a partnership is more fruitful than of a client/vendor relationship. Put another way, […]

Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]