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February 11, 2025

Elevating Your Brand with Heartfelt Video Content

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  This episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with ‘why’ to foster audience engagement, utilizing storytelling techniques, and comparing successful brands that resonate on a deeper level. • Importance of knowing your ‘why’ in marketing • Analyzing the success of Apple and […]

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January 31, 2025

What is Consistent, Story-Led Video Marketing?

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  We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.  What if I told you that the key to unlocking the full […]

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