Narrative & Creative

How to Make Your Brand Stand Out with Video Marketing With the digital world more crowded than ever, video marketing has become the ultimate tool for brand differentiation. Whether you’re a startup or an established company, using branded video content effectively can boost brand awareness, engage audiences, and set you apart from the competition. From […]

Why Visual Storytelling is Key to Brand Success In today’s digital landscape, capturing audience attention is more challenging than ever. Brands that stand out don’t just sell products—they engage in brand storytelling to convey their identity, mission, and customer-focused approach. And when it comes to storytelling in marketing, visual storytelling is the key to leaving […]

  In our first Happy Hour podcast, we chat with our good friend T.C. De Witt. When COVID hit and everyone went remote we missed hanging out with all the amazing people we know. To combat this, we took our podcast and turned it into a live show. This is the very first episode of […]

How does one summarize a year without going the route of “RENT” and listing off the exact number of minutes (525,600 for those wondering) nor responding with a single adjective response? No seriously, I’m asking you because until I find out I’ll just have to resort to a list because…lists are fun! 2017 was one of […]

With nearly two years of real world work experience under my belt, I’ve had my share of ups and downs. Here are 10 things that I’ve learned along the way. Talk is cheap.  Gain the boss’s trust by mastering the little things. This was one of my biggest challenges. I am a very prideful person. […]

You need an amazing launch video for your product. You need something that will be eye-catching and shareable. Here’s how you get started.

We had a bit of trouble coming up with the best way to tell you, but from all of us here at Backflip, have a very merry Christmas and a happy holiday season! And if you like that, check out last year’s video.

From all of us at Backflip we wanted to wish you all a very Merry Christmas and holiday season!

Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can’t go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn’t picked was a great deal more snarky (and my personal favorite) =) We […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film