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March 7, 2025

Video Marketing for Startups: What You Need to Know

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Video Marketing for Startups: What You Need to Know For startups, video marketing is no longer just an option—it’s a necessity. With video content driving higher engagement, brand awareness, and conversion rates, startups that leverage video marketing strategies can build trust, connect with audiences, and scale their business faster. However, many startups struggle with how […]

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February 21, 2025

How to Make Your Brand Stand Out with Video Marketing

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How to Make Your Brand Stand Out with Video Marketing With the digital world more crowded than ever, video marketing has become the ultimate tool for brand differentiation. Whether you’re a startup or an established company, using branded video content effectively can boost brand awareness, engage audiences, and set you apart from the competition. From […]

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February 13, 2025

The Power of Video Testimonials in Marketing

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The Power of Video Testimonials in Marketing What is a Testimonial Video? A testimonial video is a powerful tool in video marketing that features a customer sharing their genuine experience with a product or service. Unlike traditional written testimonials, these videos bring a personal touch by showcasing real people and their stories. Testimonial videos can […]

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November 7, 2024

A Complete Guide to Video Production: Set Construction

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Set Construction You want your video to look top-tier, and we get it—so do we. That’s exactly why we’re kicking off this little blog series: A Complete Guide to Video Production. Get ready to dive in to all aspects of video production: set construction, graphic design, producing, directing, and more! Naturally, we’re starting off the […]

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April 23, 2018

Scott’s Top Sales Tool at a Creative Agency

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If you clicked on this post expecting to read about the latest and greatest technology-based sales tools I use, I regret to inform you that is not the case. Though what I intend to talk about is equally as valuable as, if not more valuable than, any digital sales tool.. Curious now? To this day, […]

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November 7, 2017

How to budget for creative marketing

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See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

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October 29, 2013

Karben4

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Looking back at the experience this Friday, I am filled with excitement and gratitude. Thank you for your enthusiasm, creativity, confidence, commitment to excellence, and professional attitude. Beyond the fact that it is just plain FUN to work with you, Backflip makes it so comfortable to be vulnerable- to be just who we are. I […]

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