Brand

  Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so […]

  Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different […]

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just awoken. I needed a bio break (bathroom […]

I’ve made mistakes. You’ve made mistakes. We’ve all made mistakes. What was the last mistake you made and how did you work through it? Did you point fingers? Push the blame to someone else? Or, did you set aside your pride and take full responsibility? The way you handle an issue or a mistake is a […]

“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

Whether you’re rebranding what you’ve got or starting up a new company or organization from scratch, here are 4 logo trends to avoid. Watch the video below Random Letter Customizations Everyone wants their logo to be unique, and it’s certainly valuable to stand out from the crowd. However, if you’re thinking that chopping up the […]