Articles

With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It’s helpful to have some base level of equipment that you can offer at a moments notice. Here’s what we have in house. For […]

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

The Setup Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an unmovable force behind him. Turning around, he finds himself face […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

The folk at Karben4 are awesome. They love what they do and create an amazing experience. To them, it’s more about telling stories with their brand and their beer. Their website is a poignant example of that. More importantly, however, their beer is often the first thing people will encounter so it needs to stand […]

A couple of months ago, Google announced that its web browser, Chrome, would begin to display a “Not Secure” tag in the URL bar next to the domain of websites that do not have SSL certificates. In the first phase of this new treatment, the tag will be gray and relatively unassuming. However, in the […]

Check out the video below! Each year, there is waiting anticipation as to what the Starbucks holiday cup design will be.  Throughout the years, Starbucks has masterfully created a successful “Christmas brand” around the holiday seasons, but like any brand, they have had their share of success and failure.  And though, they have faced failure, […]

At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

Creating a Catholic Social Media Strategy So, you’ve decided to take the leap into the wild, uncharted territory of social media to spread the True, Good, and Beautiful. Maybe you’re a parish communication team that’s tired of bulletin boards, a Catholic organization looking to engage beyond the pews, or a religious educator who’s realized that […]