creative marketing

  Your feed is crowded, your time is scarce, and yet the loudest voices keep shouting about AI, reaction videos, and guaranteed six‑figure shortcuts. We went deep on the marketing trends that waste attention—and the practical ways to replace them with content that earns trust and drives real results. We start by dismantling empty reaction […]

  A shiny award is nice, but here’s the tougher conversation: how do you value creative work when the return doesn’t fit neatly into a spreadsheet? We dig into real numbers, real budgets, and the mindset shifts leaders need to see video as a growth lever rather than a cost center. The catalyst was a […]

  What if audiences don’t just consume stories, they finish them? We dive into that idea with a wide-ranging conversation across Catholic imagination, indie cinema, saints’ lives, and the nuts and bolts of making marketing that people actually want to share. Starting with parables and tradition, we explore how stories invite each of us to […]

With over 20 million online stores operating worldwide and ecommerce sales projected to reach $8.1 trillion by 2026, choosing the right platform to build your ecommerce website has never been more critical (32 Top Ecommerce Statistics For 2025). In this guide to the best platforms for building an ecommerce website, you’ll learn how the difference […]

  What if the problem isn’t your budget, but your buying strategy? We break down why “pick a partner, not a price” is more than a catchy line. It’s a practical path to marketing that actually works. Instead of treating video like a commodity, we share how aligning on goals, scoping together, and planning distribution […]

  Ever asked a video production company for pricing only to get a frustratingly vague answer? You’re not alone. In this candid exploration of video production costs, we pull back the curtain on why “how much does video cost?” might be the wrong question altogether. We break down real numbers for the Midwest market, from […]

Introduction to AI in Marketing Artificial intelligence (AI) is rapidly transforming the marketing landscape, sparking both excitement and concern among professionals. A study by the Influencer Marketing Hub revealed that approximately 60% of marketers fear their roles could be replaced by AI, reflecting a widespread uncertainty about the future role of human creativity in marketing. […]

In today’s digital landscape, your website design can make or break your business success. Research indicates that users form a visual impression of a website extremely quickly. One study found that people can assess the visual appeal of a web page in just 50 milliseconds (Lindgaard et al., 2006, Behaviour & Information Technology). Visual design […]

  Live switching technology transforms video production efficiency, allowing real-time editing during filming that saves countless hours in post-production while maintaining professional quality. We explore how this approach revolutionized a recent project where we captured 80+ educational videos in just five days. • Live switching records final edited output during filming, eliminating extensive post-production for […]

Introduction Video marketing has become a cornerstone of modern business strategies, offering an engaging way to connect with audiences and build brand awareness. However, to maximize the benefits of video content, businesses should develop a long-term partnership with a corporate video production team. High quality videos are crucial for enhancing communication and brand visibility. A […]