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January 22, 2025

Top Tips for Producing a Corporate Video

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Top Tips for Producing a Corporate Video Corporate video creation is a valuable way to effectively communicate your brand’s message and engage your audience. This guide will cover the essential steps: planning, budgeting, pre-production, production, post-production, and distribution. Each phase ensures your corporate video is professionally crafted and achieves your business objectives. Key Takeaways Effective […]

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January 8, 2025

How to Make the Best Video Content for Digital Marketing

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How to Make the Best Video Content for Digital Marketing Video content can elevate your digital marketing. Mobile advertising is a crucial element of digital marketing, emphasizing its effectiveness due to full-screen engagement and the potential to meet various commercial objectives. It captures attention and drives engagement. This guide offers tips on creating compelling videos […]

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January 8, 2025

Why Product Videos Are Essential for Ecommerce

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Why Product Videos Are Essential for Ecommerce In the competitive world of e-commerce, standing out requires more than great products and a user-friendly ecommerce website. Today, online shoppers expect immersive experiences that bring products to life—and nothing achieves that better than product videos. High-quality video content is no longer a luxury; it’s a necessity. This […]

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January 31, 2018

The hard truth of Music Copyright in Video

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When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, I’m not going to […]

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October 2, 2017

How to make Awesome Creative Marketing together

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  What’s that? You hear that, too? The empty void in your comment section. The mockingly limited retweets on your Twitter feed. The deafening silence of engagement on your blog post. You’re not alone. Though we have an established blog, twitter account and other forms of social media, there are times I find myself hearing….nothing. […]

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September 23, 2016

Donation Appeal Video

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At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

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June 7, 2016

Video Production in Madison WI

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Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot and produce video for their annual campaign. We’re proud that they have chosen us three years in a […]

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November 24, 2014

The Flamingos are coming!

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I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]

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