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January 31, 2018

The hard truth of Music Copyright in Video

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When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, I’m not going to […]

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October 2, 2017

How to make Awesome Creative Marketing together

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  What’s that? You hear that, too? The empty void in your comment section. The mockingly limited retweets on your Twitter feed. The deafening silence of engagement on your blog post. You’re not alone. Though we have an established blog, twitter account and other forms of social media, there are times I find myself hearing….nothing. […]

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September 23, 2016

Donation Appeal Video

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At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

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June 7, 2016

Video Production in Madison WI

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Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot and produce video for their annual campaign. We’re proud that they have chosen us three years in a […]

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November 24, 2014

The Flamingos are coming!

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I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]

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May 13, 2013

Display Area & Product Loops

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Did you know we create display area and product loop videos? Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during […]

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March 28, 2013

Stars love Karben4 Brewing

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We had the Canon c300 for a week and wanted to test it out. This is the fruit of those labors. Thanks to Karben4 Brewing and Ryan Koga for being such great sports. It was a blast to spend a day at the Brewery and goof off. We had some vague concepts like: bad commercial, […]

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November 19, 2012

If you’re buffering you’re losing customers

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A great article here describes the danger of customer engagement on your website if your video buffers. The important part: A new study by Ramesh Sitaraman, of the University of Massachusetts at Amherst and Shunmuga Krishnan, of Akamai finds that the exact amount of time before viewers begin to abandon online video as a result […]

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