Key Takeaways Choose logo design software based on whether you need a quick free logo, a flexible free logo design tool, or a long-term professional branding solution. Adobe Illustrator and Affinity Designer remain the most powerful options for professional logo designers and agencies in 2026, especially when combined with libraries like Adobe Stock. Canva’s logo […]
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Choosing an effective color palette is one of the most important decisions you’ll make in any branding project. This rebrand illustrates how choosing an effective color palette and cohesive visual identity can strengthen brand recognition and connect meaningfully with your audience, which are key goals for any branding project. A brand color palette is the […]
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The global graphic design market reached a staggering $49 billion in 2024, according to Cognitive Market Research, with projections showing continued growth through 2030. This explosive expansion reflects how businesses across industries recognize the critical role that visual communication plays in their success. From the logos on your favorite products to the websites you browse […]
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In today’s fast-paced digital world, capturing and holding your audience’s attention is more challenging than ever. That’s where motion graphics come in. As a powerful tool in modern video production, motion graphics combine design, movement, storytelling, and art to bring ideas to life and make content more memorable. Whether you’re producing a short explainer video, […]
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I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly. Anyway, I was also really […]
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“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]
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If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]
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Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]
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Typography is important. The most straightforward illustration of that fact is typography done poorly. At best, haphazard or lazy typography is distracting; at worst, it causes confusion and renders the content unreadable. We’ve likely all clicked on a link to a website or blog post that we’re interested in, only to be greeted by a […]
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We are honored and amazed to have won five awards at the 2017 American Ad Federation Awards show this past Saturday. We had a spectacular evening. Our congratulations to all the other winners including our pals at The Digital Ring, and Blend. This is our first time entering work into the show and we are […]
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