Business

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]

You need an amazing launch video for your product. You need something that will be eye-catching and shareable. Here’s how you get started.

Sound business practices in human resources – whether at Backflip or your company – for hiring, transitioning, training, evaluations, wages and bonuses, benefit plan design and communication are critically important.  Consistently giving employees the tools to succeed in each particular position, and making sure the right people are in the positions with the best fit may […]