Articles

UPDATE Petey Boy’s viral video was played this morning on the Today Show as part of their “Webtastic” video segment. Well done yet again! Our friend Peter “Petey Boy” Simon created this great reverse stop motion of his friend Tom shaving off his beard and hair. Trim from Petey Boy on Vimeo. If the video […]

With a DSLR or any other digital video camera you can lose a lot of the detail in a shot if you are not careful.  By default some cameras, like the Canon XH A1, have an image that is a bit washed out.  The Canon 5D Mark II, on the other hand, has a default […]

We followed our own advice and bought a new Canon 5D Mark II.  It was hard to get our hands on a new one because of the electronics shortage (due to the earthquake in Japan).  I finally found one on ebay at the right price and was able to get it in time for a […]

Update 12/12/12: We bought a 5d and equipment in July of 2011. We love it and have been shooting exclusively with it for a year and a half. Occasionally we’ll bring along a 7D or the XHA1. Check out our portfolio to see what the camera can do. The purpose of this guide is TO […]

  In conversations with people, we are often asked, “Why have a video production company in Madison.” The follow up is usually something to the flavor of “Shouldn’t you be in California.”  It’s understandable since Madison isn’t known for its video production, but its liberal hippies, cute weasels, and cellular biology.  California, on the other […]

Last week I finished up a series of commercial spots that will air all over the state of Wisconsin. The spots are :23 :7 spots, meaning that the main commercial runs 23 seconds and then there are 7 seconds of space at the end for local “dealer tags”. In order to complete this project, I […]

To make our posts more social media friendly we signed up for Bit.ly Pro service. This allows us to use shorter links in twitter, facebook, or wherever. These short url’s also keep our branding so it’s a cinch to know if the link is legit. Now we can easily link to our webpage like so: […]

No matter what you call it (and ‘website’ would the correct form), we recently rolled out a new website. After three and a half years, we knew it was time to update our website. The simple black and white design served us well over the years. Take a look in case you haven’t seen it […]

We all know we shouldn’t be doing zoomed in handheld shots, but sometimes on a live shoot you break rules in the heat of the moment.  Whether it’s the only way to get a great (you think) shot, or you aren’t paying attention.  The end result is the same: shaky and unusable footage.  Luckily we […]