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March 4, 2013

Brewing A-Z with Robert Goulet (Karben4)

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We received the Canon c300 a few weeks ago in order to put it through its paces. We wanted to see if the camera was all that it was cracked up to be or if we should keep forging ahead with our still prominently used Canon 5D MII. That answer is still pending but what […]

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February 25, 2013

Getting Back to our Roots ie: Harlem Shake vTruck

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We started doing video because it was fun and entertaining. Over the years that has changed to working with clients to tell engaging and beautiful stories. The only thing this lacks is our goofiness and our own acting =) We’ve started to get back into that and couldn’t be more excited. We’ve created a new […]

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January 7, 2013

Video makes you better!

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Last October there was a great article in “InBusiness” magazine titled “The Online Video Phenomenon.” We always regale the benefits of online video to our clients and it’s always nice to see statistics. Here’s the gist: Citing various data sources, Digital Accomplice, a developer of brand content, reports that online video brings a much higher […]

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November 21, 2012

Black Friday will eat your leftover turkey this year

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Black Friday can certainly be some good materialistic fun when enjoyed in moderation. I always get a little excited when I see the electronics deals begin to tickle my inbox. Personally, I’ve always got my eye on TVs, internet tv connected devices, and tablets. But this year, there’s a new twist on this celebration of […]

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November 19, 2012

If you’re buffering you’re losing customers

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A great article here describes the danger of customer engagement on your website if your video buffers. The important part: A new study by Ramesh Sitaraman, of the University of Massachusetts at Amherst and Shunmuga Krishnan, of Akamai finds that the exact amount of time before viewers begin to abandon online video as a result […]

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November 16, 2012

Introducing the Awarding Winning Backflip Films

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Wednesday night was the 2012 Web Audio Video Excellence (WAVE) award show put on by MCA-I Madison, and we won some awards! The WAVE Awards Show recognizes the best web, audio and video media productions in the Greater Madison area. We helped produce the show by bringing the graphics and awards together into a fun […]

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