Articles

Another year, infinite possibilities to upgrade. This was the first year we went to NAB instead of watching from the sidelines. John, Julia, and myself flew in Sunday night and out on Thursday night. John and I did the basic exhibit package while Julia went full bore and got a smart pass. It worked out […]

From all of us at Backflip we wanted to wish you all a very Merry Christmas and holiday season!

The University of Wisconsin (Foundation and Alumni Association) brought us in to promote their Annual Appeal. With John and I being alumni we were really excited to show what we loved about the university. There are three videos in this project: Spirit, Academics, and UW Experience. We wanted to bring the idea of a one-shot-wonder into […]

We get to do a lot of great things with Brent King and the Diocese of Madison. This piece was created to help promote the Seminarian campaign and overall awareness of Seminary. We followed around a Seminarian for two days at Sacred Heart Major Seminary. It was great to see the daily life of a Seminarian […]

I never went to camp as a kid but I know I would have had a blast. John, Erin, and I spent two days taking in the sights and filming at the Birch Trail camp. We had an amazing time. The counselors and staff seemed to love what they do and the kids were so […]

I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]

Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can’t go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn’t picked was a great deal more snarky (and my personal favorite) =) We […]

Ray Harter of Marvel Medtech is doing some amazing things. He’s developed a mechanical system which can do a live biopsy amidst an MRI. The old school methodology is to perform an MRI, go do a biopsy, do another MRI and check if the biopsy got all the tissue, if not do another biopsy, rinse […]

The above video was created for Electronic Theatre Controls to help announce a new product, the Source4 LED, to the people who would use it. It was great shooting in the overture center with free rein over the Capitol theatre. It is such a beautiful space. We used a tilt-shift lens for a few of […]

Madison+ UX was the second conference of three that we worked on for Sapling Events. There are three pieces to these projects, above is the Conference Intro, and below are the Recap and Promo. Phil developed the design, Ryan did the animation, and Erin did the editing of the video footage. We wanted the piece […]