Articles

Live video and streaming are all the rage now. Facebook recently launched Facebook Live, allowing brands to communicate in more engaging and immediate ways. With live video, brands can reach customers and employees in real-time to share their most exciting moments. Consumers can also connect with brands in an authentic and spontaneous way.

In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap. What’s the idea: just an easy Kung Fury style video that includes ninjas, fighting, stunts, and […]

Today the FAA came out with new regulations for flying UAS’s (what people often call drones) commercially. And there was much rejoicing. TLDR; You won’t need a pilots license starting August 2016 to fly a drone commercially You will need a remote pilot certificate (FAA Airman Certificate and/or Rating Application) to pass the initial aeronautical […]

Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot and produce video for their annual campaign. We’re proud that they have chosen us three years in a […]

One of the things we all want in business is to be loved. Perhaps that desire stems from another source like… I don’t know… the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any business. So how does one go about “being loved?” A […]

You might have read recently about the Panama Papers. 11 million documents, which date back decades, that allegedly reveal a clandestine network of shady business dealings from many political and public figures. Among them is Icelandic Prime Minister Sigmundur David Gunnlaugsson who actually resigned due to public and political pressure over personal financial arrangements brought […]

The Setup We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured in the shot, the- Wait…what? There’s a garbage can sitting […]

Sound business practices in human resources – whether at Backflip or your company – for hiring, transitioning, training, evaluations, wages and bonuses, benefit plan design and communication are critically important.  Consistently giving employees the tools to succeed in each particular position, and making sure the right people are in the positions with the best fit may […]

Okay so you’re an editor, right? EDITORS NOTE: I realize you yourself may not be an editor, but for the sake of the following article pretend that you are in fact one. It’ll just make things run smoother. Thank you. – Jeff You’re working on a project that utilizes both 4k handheld footage and aerial GoPro […]

As a new year unfolds so too does our new brand. From Backflip Film Productions LLC, to Backflip Films, to Backflip, we’ve been on a journey to discover who we are and what we do. We formed in November of 2007 with five filmmakers and a desire to make awesome video. With the technology landscape changing […]