Introduction This year we marked our eighth time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family, some storytelling from the winner, and some fun b-roll that adds to the story and helps to […]

I am no Lamborghini or a Hollywood star, nor do I condone being tipsy while driving a car… BUT I do love sushi so I guess Alexis Rose and I have that, our sense of impeccable style and our first name in common. Interestingly enough, when I first started watching “Schitt’s Creek” with my family, […]

You’re here for a reason. You need a video for your organization, but you need it not to suck. Too often, ‘corporate video’ is associated with 💩💩 videos. You’ve seen those videos before, and they’re dry, overly formal, and reminiscent of elevator music nightmares. The tone and style are poorly managed, and the messaging is […]

Watch the Video Below An editor’s job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer. Not seeing the connection? Both are forms of storytelling albeit […]

That was pretty cool, wasn’t it? I mean, did you see some of that footage? Especially any of the drone shots. It’s a thing of beauty. However, did you notice the vocals placed through the video? A man talking about creative inspiration, and letting us help you make a product that we’re all proud of. […]

With a DSLR or any other digital video camera you can lose a lot of the detail in a shot if you are not careful.  By default some cameras, like the Canon XH A1, have an image that is a bit washed out.  The Canon 5D Mark II, on the other hand, has a default […]