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October 7, 2025

Will Digital Marketing Be Replaced by AI? Key Insights You Should Know

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Introduction to AI in Marketing Artificial intelligence (AI) is rapidly transforming the marketing landscape, sparking both excitement and concern among professionals. A study by the Influencer Marketing Hub revealed that approximately 60% of marketers fear their roles could be replaced by AI, reflecting a widespread uncertainty about the future role of human creativity in marketing. […]

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December 2, 2017

Greatly improve your marketing by thinking Win-Win-Win

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In order to understand win-win-win, you must first understand win-win. It’s a common philosophy but let’s take a look at it from an agency standpoint. As business director, at a creative agency, I find myself in the natural role of balancing our client’s needs and budget with what our creatives need for a budget in […]

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October 4, 2017

Virtual Reality Marketing is here, don’t miss out!

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Imagine yourself in your pre-teen years. You’ve been dragged along to the grocery store with your Mom as she shops for the school’s Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal raisin cookies, under 50 calories each. You know it won’t go over well. […]

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