creative marketing

The Power of Video Testimonials in Marketing What is a Testimonial Video? A testimonial video is a powerful tool in video marketing that features a customer sharing their genuine experience with a product or service. Unlike traditional written testimonials, these videos bring a personal touch by showcasing real people and their stories. Testimonial videos can […]

  This episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with ‘why’ to foster audience engagement, utilizing storytelling techniques, and comparing successful brands that resonate on a deeper level. • Importance of knowing your ‘why’ in marketing • Analyzing the success of Apple and […]

Best Practices: A Guide for Corporate Video Production Corporate video production is a powerful tool for businesses looking to engage audiences, communicate their brand story, and drive conversions. Whether you’re producing a promotional video, employee training videos, how to videos, an internal training module, or customer testimonials, following best practices can ensure your video is […]

How to Choose the Right Video Production Company Finding the right video production company can be a game-changer for your brand. Whether you need a corporate video, promotional content, or a high-quality commercial, partnering with the right team can ensure your message is impactful and engaging. However, with so many options available, it’s essential to […]

  We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.  What if I told you that the key to unlocking the full […]

Our First-Ever Merch Launch! Woohoo! 🎉 Here at Backflip, we believe in approaching every project through the lens of our Catholic faith. Whether it’s a commercial for Ho-Chunk Gaming Madison or a fresh website for Karben4 Brewing Company, we ensure that we create products that showcase the true, good, beautiful, (and awesome). And when we started […]

You’re here for a reason. You need a video for your organization, but you need it not to suck. Too often, ‘corporate video’ is associated with 💩💩 videos. You’ve seen those videos before, and they’re dry, overly formal, and reminiscent of elevator music nightmares. The tone and style are poorly managed, and the messaging is […]

Did we get your attention? I always like these types of posts because I love to see how they change through the years. As culture and eventually technologies change, these ‘Top 10 of YEAR XXXX’ highlight the sentiments of an age. They help us reflect on various ideas: What socially were we dealing with at […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

I’m sorry…what is this article about? Yes, yes, yes…I know what you’re saying – “Jeff, I’m an editor. I work on testimonial videos, commercials for products or events, or maybe (if I’m lucky and have an unrelenting desire to work on a single project for 9 to 12 months) a movie. I don’t DO musicals. That’s…that’s […]