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March 16, 2016

24 Frames Per Second of Annoyance

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Okay so you’re an editor, right? EDITORS NOTE: I realize you yourself may not be an editor, but for the sake of the following article pretend that you are in fact one. It’ll just make things run smoother. Thank you. – Jeff You’re working on a project that utilizes both 4k handheld footage and aerial GoPro […]

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December 21, 2015

A Yuletide Decision

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We had a bit of trouble coming up with the best way to tell you, but from all of us here at Backflip, have a very merry Christmas and a happy holiday season! And if you like that, check out last year’s video.

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November 24, 2014

The Flamingos are coming!

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I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]

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November 21, 2014

Advertising for the University of Wisconsin

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Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can’t go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn’t picked was a great deal more snarky (and my personal favorite) =) We […]

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November 21, 2014

Innovative cancer treatment within an MRI

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Ray Harter of Marvel Medtech is doing some amazing things. He’s developed a mechanical system which can do a live biopsy amidst an MRI. The old school methodology is to perform an MRI, go do a biopsy, do another MRI and check if the biopsy got all the tissue, if not do another biopsy, rinse […]

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November 21, 2014

It’s all about the User Experience

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Madison+ UX was the second conference of three that we worked on for Sapling Events. There are three pieces to these projects, above is the Conference Intro, and below are the Recap and Promo. Phil developed the design, Ryan did the animation, and Erin did the editing of the video footage. We wanted the piece […]

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November 21, 2014

If you love your customers you’ll give them Ruby

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These videos were for the last conference in a series of conferences we did with Sapling Events. We live-produced and live-streamed all the talks. At the same time we filmed interviews and tons of b-roll so we could make several other videos. These conferences are always a blast because the people are great! The above video […]

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May 13, 2013

Display Area & Product Loops

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Did you know we create display area and product loop videos? Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during […]

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March 4, 2013

Brewing A-Z with Robert Goulet (Karben4)

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We received the Canon c300 a few weeks ago in order to put it through its paces. We wanted to see if the camera was all that it was cracked up to be or if we should keep forging ahead with our still prominently used Canon 5D MII. That answer is still pending but what […]

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