Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I’ve received my remote airman’s certificate so we are ready to fly commercially!

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap. What’s the idea: just an easy Kung Fury style video that includes ninjas, fighting, stunts, and […]

Today the FAA came out with new regulations for flying UAS’s (what people often call drones) commercially. And there was much rejoicing. TLDR; You won’t need a pilots license starting August 2016 to fly a drone commercially You will need a remote pilot certificate (FAA Airman Certificate and/or Rating Application) to pass the initial aeronautical […]

Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot and produce video for their annual campaign. We’re proud that they have chosen us three years in a […]

The Setup We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured in the shot, the- Wait…what? There’s a garbage can sitting […]

Okay so you’re an editor, right? EDITORS NOTE: I realize you yourself may not be an editor, but for the sake of the following article pretend that you are in fact one. It’ll just make things run smoother. Thank you. – Jeff You’re working on a project that utilizes both 4k handheld footage and aerial GoPro […]

We had a bit of trouble coming up with the best way to tell you, but from all of us here at Backflip, have a very merry Christmas and a happy holiday season! And if you like that, check out last year’s video.

From all of us at Backflip we wanted to wish you all a very Merry Christmas and holiday season!

I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]