A great article here describes the danger of customer engagement on your website if your video buffers. The important part: A new study by Ramesh Sitaraman, of the University of Massachusetts at Amherst and Shunmuga Krishnan, of Akamai finds that the exact amount of time before viewers begin to abandon online video as a result […]

We purchased a Wacom tablet this afternoon to streamline our storyboarding process a bit more. I was really excited to test it out but ended up having to scrap a half hour of work because I made a few mistakes. Here they are, learn from them: read the script – i thought i had the […]

With a DSLR or any other digital video camera you can lose a lot of the detail in a shot if you are not careful.  By default some cameras, like the Canon XH A1, have an image that is a bit washed out.  The Canon 5D Mark II, on the other hand, has a default […]

Update 12/12/12: We bought a 5d and equipment in July of 2011. We love it and have been shooting exclusively with it for a year and a half. Occasionally we’ll bring along a 7D or the XHA1. Check out our portfolio to see what the camera can do. The purpose of this guide is TO […]

Last week I finished up a series of commercial spots that will air all over the state of Wisconsin. The spots are :23 :7 spots, meaning that the main commercial runs 23 seconds and then there are 7 seconds of space at the end for local “dealer tags”. In order to complete this project, I […]

We all know we shouldn’t be doing zoomed in handheld shots, but sometimes on a live shoot you break rules in the heat of the moment.  Whether it’s the only way to get a great (you think) shot, or you aren’t paying attention.  The end result is the same: shaky and unusable footage.  Luckily we […]