The Setup Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an unmovable force behind him. Turning around, he finds himself face […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

You might have read recently about the Panama Papers. 11 million documents, which date back decades, that allegedly reveal a clandestine network of shady business dealings from many political and public figures. Among them is Icelandic Prime Minister Sigmundur David Gunnlaugsson who actually resigned due to public and political pressure over personal financial arrangements brought […]

The Setup We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured in the shot, the- Wait…what? There’s a garbage can sitting […]

Okay so you’re an editor, right? EDITORS NOTE: I realize you yourself may not be an editor, but for the sake of the following article pretend that you are in fact one. It’ll just make things run smoother. Thank you. – Jeff You’re working on a project that utilizes both 4k handheld footage and aerial GoPro […]

Another year, infinite possibilities to upgrade. This was the first year we went to NAB instead of watching from the sidelines. John, Julia, and myself flew in Sunday night and out on Thursday night. John and I did the basic exhibit package while Julia went full bore and got a smart pass. It worked out […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

The people over at Magic Lantern are geniuses. They have added much-needed features to a camera that, while it captures a great image, is annoying to shoot with. Now they’ve stepped up their game and enabled the Canon DSLR’s to shoot raw video! Specifically our Canon 5D MarkII can shoot raw!

  We recently picked up a new Macbook Retina for editing on the go. Since we are all Adobe all the time I only installed CS6 on this machine. There is no Final Cut, Motion, or Compressor on this machine. This left me without ProRes! With a bit of googling I was able to figure […]