Tips

See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, fantasy, and horror content is watched with vigor and enjoyment […]

It’s one of those modern life fears we’ve all encountered at some point in our professional lives: going to access your data and it’s gone. Your throat tightens, your eyes bulge, your stomach drops, and you go into full-on panic mode as you attempt futile reasoning with your computer or server. You hope that your […]

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I’m waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 but it’s still hanging in there!) What apps, software, or tools can’t you live without? Basecamp, Dialpad, Frame, […]

Imagine yourself in your pre-teen years. You’ve been dragged along to the grocery store with your Mom as she shops for the school’s Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal raisin cookies, under 50 calories each. You know it won’t go over well. […]

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

The Setup Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an unmovable force behind him. Turning around, he finds himself face […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]