Musings

  What’s that? You hear that, too? The empty void in your comment section. The mockingly limited retweets on your Twitter feed. The deafening silence of engagement on your blog post. You’re not alone. Though we have an established blog, twitter account and other forms of social media, there are times I find myself hearing….nothing. […]

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about “what type of media to create” to “what type of media fits the content we’ve created”. Let me explain what I mean. I’ve never heard a screenwriter say, “I […]

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Check out the video below! Each year, there is waiting anticipation as to what the Starbucks holiday cup design will be.  Throughout the years, Starbucks has masterfully created a successful “Christmas brand” around the holiday seasons, but like any brand, they have had their share of success and failure.  And though, they have faced failure, […]

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]

One of the things we all want in business is to be loved. Perhaps that desire stems from another source like… I don’t know… the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any business. So how does one go about “being loved?” A […]

As a new year unfolds so too does our new brand. From Backflip Film Productions LLC, to Backflip Films, to Backflip, we’ve been on a journey to discover who we are and what we do. We formed in November of 2007 with five filmmakers and a desire to make awesome video. With the technology landscape changing […]

Another year, infinite possibilities to upgrade. This was the first year we went to NAB instead of watching from the sidelines. John, Julia, and myself flew in Sunday night and out on Thursday night. John and I did the basic exhibit package while Julia went full bore and got a smart pass. It worked out […]