I love movies. There, I admit it! You happy? No seriously, I’ve loved watching and learning about films ever since I was little. As a child I was fascinated by the special effects side of filmmaking; how they made King Kong look so giant against the humans, or how they made Bigfoot come to life. […]

Let’s just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You’ll always wish you had more equipment/crew/time no matter how big the production. And if you don’t have a story worth telling, no amount of “cinematic” shooting will save it from ending up lost […]

I’m sorry…what is this article about? Yes, yes, yes…I know what you’re saying – “Jeff, I’m an editor. I work on testimonial videos, commercials for products or events, or maybe (if I’m lucky and have an unrelenting desire to work on a single project for 9 to 12 months) a movie. I don’t DO musicals. That’s…that’s […]

Imagine yourself in your pre-teen years. You’ve been dragged along to the grocery store with your Mom as she shops for the school’s Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal raisin cookies, under 50 calories each. You know it won’t go over well. […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

Over the weekend, I was able to watch Steven Spielberg’s “War Horse” (2011).  The movie is guaranteed to stir any viewer’s emotions.  IMDB explains the plot best: Young Albert enlists to serve in World War I after his beloved horse [Joey] is sold to the cavalry. Albert’s hopeful journey takes him out of England and to the […]

I’ve been in and out of the office this week with a cold. Naturally part of resting and recovering at home is watching movies. This time around I only watched one: Abraham Lincoln Vampire Hunter, and I had a blast. Perhaps it was my cough-medicine-induced haze, but i thoroughly enjoyed the movie. Here’s why I […]