Business

Why is a picture worth a thousand words? Or similarly why is a video worth a thousand pictures? It’s the details. In psychology 101 we learned that nonverbal communication can often convey 90% of meaning. I know, I know, emojis are getting better and better (and they do help), but where in an email can you really […]

Often when we ask each other “How are you doing” or “How’s business?” we are looking for a few positive words or a positive story. It’s not that we don’t want to hear a real answer to those questions, but it’s more of a comfortable way to briefly greet each other. More and more, though, […]

In order to understand win-win-win, you must first understand win-win. It’s a common philosophy but let’s take a look at it from an agency standpoint. As business director, at a creative agency, I find myself in the natural role of balancing our client’s needs and budget with what our creatives need for a budget in […]

See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

Like the fists being thrust together in unity in the picture above, so too are we stronger together.😆 Vlogcast is below! There are several different ways that we approach our relationships with our clients (partners). Today we’ll talk about our base philosophy: a partnership is more fruitful than of a client/vendor relationship. Put another way, […]

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I’m waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 but it’s still hanging in there!) What apps, software, or tools can’t you live without? Basecamp, Dialpad, Frame, […]

Imagine yourself in your pre-teen years. You’ve been dragged along to the grocery store with your Mom as she shops for the school’s Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal raisin cookies, under 50 calories each. You know it won’t go over well. […]

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

We are honored and amazed to have won five awards at the 2017 American Ad Federation Awards show this past Saturday. We had a spectacular evening. Our congratulations to all the other winners including our pals at The Digital Ring, and Blend. This is our first time entering work into the show and we are […]

Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually interested in your jokes that one time but then really it turned out […]