Brand

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about “what type of media to create” to “what type of media fits the content we’ve created”. Let me explain what I mean. I’ve never heard a screenwriter say, “I […]

We are honored and amazed to have won five awards at the 2017 American Ad Federation Awards show this past Saturday. We had a spectacular evening. Our congratulations to all the other winners including our pals at The Digital Ring, and Blend. This is our first time entering work into the show and we are […]

Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually interested in your jokes that one time but then really it turned out […]

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

Check out the video below! Each year, there is waiting anticipation as to what the Starbucks holiday cup design will be.  Throughout the years, Starbucks has masterfully created a successful “Christmas brand” around the holiday seasons, but like any brand, they have had their share of success and failure.  And though, they have faced failure, […]

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]