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June 4, 2018

How I fixed the Batman vs. Superman movie

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I love movies. There, I admit it! You happy? No seriously, I’ve loved watching and learning about films ever since I was little. As a child I was fascinated by the special effects side of filmmaking; how they made King Kong look so giant against the humans, or how they made Bigfoot come to life. […]

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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

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“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

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April 30, 2018

Signs It’s Time For A Rebrand

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It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

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April 16, 2018

Sizzle Reels: Not An Editor’s Best Work?

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This is one of those topics that can be classified as a “gray” area when it comes to opinion, due in part to many believing any edited piece represents the quality of an editor’s work. However, one thing to keep in mind is, often times the work shown within a video is not of the editor’s. […]

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April 12, 2018

Why High Quality Logo Design Doesn’t Cost $50

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If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]

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April 11, 2018

Spring Cleaning: A Look Back at Awesome Things

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Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

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March 12, 2018

How to Cut A Musical

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I’m sorry…what is this article about? Yes, yes, yes…I know what you’re saying – “Jeff, I’m an editor. I work on testimonial videos, commercials for products or events, or maybe (if I’m lucky and have an unrelenting desire to work on a single project for 9 to 12 months) a movie. I don’t DO musicals. That’s…that’s […]

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February 13, 2018

A look back at 2017 an Amazing Year

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How does one summarize a year without going the route of “RENT” and listing off the exact number of minutes (525,600 for those wondering) nor responding with a single adjective response? No seriously, I’m asking you because until I find out I’ll just have to resort to a list because…lists are fun! 2017 was one of […]

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