John Shoemaker

Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually interested in your jokes that one time but then really it turned out […]

Check out the video below! Each year, there is waiting anticipation as to what the Starbucks holiday cup design will be.  Throughout the years, Starbucks has masterfully created a successful “Christmas brand” around the holiday seasons, but like any brand, they have had their share of success and failure.  And though, they have faced failure, […]

At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

You need an amazing launch video for your product. You need something that will be eye-catching and shareable. Here’s how you get started.

In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap. What’s the idea: just an easy Kung Fury style video that includes ninjas, fighting, stunts, and […]

One of the things we all want in business is to be loved. Perhaps that desire stems from another source like… I don’t know… the entire rest of our existence. Wherever it comes from, I think we could agree that being loved is great for any business. So how does one go about “being loved?” A […]

Over the weekend, I was able to watch Steven Spielberg’s “War Horse” (2011).  The movie is guaranteed to stir any viewer’s emotions.  IMDB explains the plot best:Young Albert enlists to serve in World War I after his beloved horse [Joey] is sold to the cavalry. Albert’s hopeful journey takes him out of England and to […]

Did you know we create display area and product loop videos? Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during […]

Black Friday can certainly be some good materialistic fun when enjoyed in moderation. I always get a little excited when I see the electronics deals begin to tickle my inbox. Personally, I’ve always got my eye on TVs, internet tv connected devices, and tablets. But this year, there’s a new twist on this celebration of […]

Just a friendly reminder for the day. March is proving to be a month of dangerous ideas! The ideas of March have come… but not gone.