John Shoemaker

Why Visual Storytelling is Key to Brand Success In today’s digital landscape, capturing audience attention is more challenging than ever. Brands that stand out don’t just sell products—they engage in brand storytelling to convey their identity, mission, and customer-focused approach. And when it comes to storytelling in marketing, visual storytelling is the key to leaving […]

If you’re like most marketers today, you’ve probably noticed how video content has taken over the digital landscape. Video isn’t just a trend; it’s an essential tool for increasing engagement, conversions, and ultimately, return on investment (ROI). But how do you maximize ROI when investing in video for your marketing strategy? An effective marketing strategy […]

Introduction This year we marked our eighth time sponsoring the Silver Medal Award for AAF Madison. The primary way we sponsor the award is by creating a short video vignette of the winner featuring soundbites from friends, colleagues, and family, some storytelling from the winner, and some fun b-roll that adds to the story and helps to […]

AKA Backflip’s First Pilgrimage: The National Eucharistic Congress “What if we got a booth for the National Eucharistic Congress?” That idea floated from the mouth of my ever-enthusiastic business partner, Ryan Freng, a few months before the congress dates on July 17 to July 21. Throughout 2024, we’d been bringing more focus to expanding our […]

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just awoken. I needed a bio break (bathroom […]

I’ve made mistakes. You’ve made mistakes. We’ve all made mistakes. What was the last mistake you made and how did you work through it? Did you point fingers? Push the blame to someone else? Or, did you set aside your pride and take full responsibility? The way you handle an issue or a mistake is a […]

Let’s just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You’ll always wish you had more equipment/crew/time no matter how big the production. And if you don’t have a story worth telling, no amount of “cinematic” shooting will save it from ending up lost […]

Position:  Co-Founder and other Creative Director. Depending on who you talk to first, I may or may not add the word “other.” One word that best describes how you work:  Collaboratively Current mobile device:  Pixel Current computer:  Macbook Pro Retina 15 inch Mid 2014 What apps, software, or tools can’t you live without?  Trello, Evernote, […]

We are no longer in a time where physical, verbal and emotional assault goes unnoticed and unheard. With the amalgamation of the Harvey Weinstein’s allegations headlining globally, followed by the #MeToo and #TimesUp movement, there has been a visible shift in our culture’s conversation about relationships, especially in the advertisement world. Around any holiday, I always […]

There’s something truly special about counting by 10. There’s a legitimacy gained when you can refer to a chunk of your life as a decade. I think it’s that smaller spans of time can be too similar. Sure, a lot can happen in a year or two, but a couple of years can also pass […]