Articles

Last week I finished up a series of commercial spots that will air all over the state of Wisconsin. The spots are :23 :7 spots, meaning that the main commercial runs 23 seconds and then there are 7 seconds of space at the end for local “dealer tags”. In order to complete this project, I […]

To make our posts more social media friendly we signed up for Bit.ly Pro service. This allows us to use shorter links in twitter, facebook, or wherever. These short url’s also keep our branding so it’s a cinch to know if the link is legit. Now we can easily link to our webpage like so: […]

No matter what you call it (and ‘website’ would the correct form), we recently rolled out a new website. After three and a half years, we knew it was time to update our website. The simple black and white design served us well over the years. Take a look in case you haven’t seen it […]

We all know we shouldn’t be doing zoomed in handheld shots, but sometimes on a live shoot you break rules in the heat of the moment.  Whether it’s the only way to get a great (you think) shot, or you aren’t paying attention.  The end result is the same: shaky and unusable footage.  Luckily we […]