Articles

Check out the video below! Each year, there is waiting anticipation as to what the Starbucks holiday cup design will be.  Throughout the years, Starbucks has masterfully created a successful “Christmas brand” around the holiday seasons, but like any brand, they have had their share of success and failure.  And though, they have faced failure, […]

At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

Creating a Catholic Social Media Strategy So, you’ve decided to take the leap into the wild, uncharted territory of social media to spread the True, Good, and Beautiful. Maybe you’re a parish communication team that’s tired of bulletin boards, a Catholic organization looking to engage beyond the pews, or a religious educator who’s realized that […]

Choosing the right video production company can feel like navigating a maze. With so many options out there, how do you know which team will deliver the creative excellence and business results your brand deserves? At Backflip, we’ve spent years mastering the art of storytelling through video, and we know what separates a great video […]

Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I’ve received my remote airman’s certificate so we are ready to fly commercially!

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]

You need an amazing launch video for your product. You need something that will be eye-catching and shareable. Here’s how you get started.

Live video and streaming are all the rage now. Facebook recently launched Facebook Live, allowing brands to communicate in more engaging and immediate ways. With live video, brands can reach customers and employees in real-time to share their most exciting moments. Consumers can also connect with brands in an authentic and spontaneous way.

In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap. What’s the idea: just an easy Kung Fury style video that includes ninjas, fighting, stunts, and […]