Articles

In order to understand win-win-win, you must first understand win-win. It’s a common philosophy but let’s take a look at it from an agency standpoint. As business director, at a creative agency, I find myself in the natural role of balancing our client’s needs and budget with what our creatives need for a budget in […]

Today we’re embarking upon a social media challenge of epic proportions. Watch the video, read the rules, and start sharing! The Prizes A sweet gift basket with our favorite food and drinks for the holiday season Backflip will donate $100 to a pre-approved charity of your choosing Some sweet Backflip schwag  The Rules Interact with […]

We live in a world where we take a lot for granted. Food, gas, money, and even entertainment. Rarely do you think about how things got to the way they are today. Often times, change comes about because someone decided to do something differently than had been done in the past. It’s this decision to […]

Video below Millennials often get a bad wrap. They are viewed as self centered, technology obsessed job hoppers. While this may be true more of one generation than another, as marketers we should be looking at the positive side of that coin. How do millennials view themselves? Tech savvy, career-focused achievers who yearn for an […]

On Monday we’ll be traveling to film with a partner of ours. This means figuring out everything, equipment wise, that we need to bring vs. what we can rent on location. It can be a large task, but we do it often enough that we haven’t left anything of significance behind before. One thing that […]

See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

Position: Lead Editor One word that best describes how you work: Organized Current mobile device: iPhone 6 Current computer: Custom built PC running Windows 10 (surprisingly it’s good) What apps, software, or tools can’t you live without? 3DS Max, Celtx, and Spotify are the three biggest. I’ve been actively using 3DSMax (an industry standard 3D […]

Like the fists being thrust together in unity in the picture above, so too are we stronger together.😆 Vlogcast is below! There are several different ways that we approach our relationships with our clients (partners). Today we’ll talk about our base philosophy: a partnership is more fruitful than of a client/vendor relationship. Put another way, […]

There’s a phrase that goes something like, You can’t have one without the other. This is true when it comes to advertisements. Since Halloween is right around the corner, what better way to kickstart the holiday then with a list of the best and worst Halloween Ads!     WORST ADS: Silver Shamrock– Hands down probably […]

Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]