Gilson How To
Gilson / Madison, WI
What do you do when you have to turn an entire manual about pipetting into a series of videos?
Choosing the Right Pipette
Turning an instruction manual into a video or series of videos isn’t anything all that new. Many clients make the request so that they can provide multiple options for their audiences to consume instructional material. But in the case of the Gilson pipetting guide, we wanted to make something extra special!
Two incredible actors (including our very own Max Olmsted) brought these scripts to life. There is quite a bit of technical jargon and dry content so we knew we wanted to entertain the viewer throughout and even give a tip of the hat to all of those who have experienced a challenging colleague or partner in the lab.