DryMax with a Vengeance
Thermastor / Madison, WI
Ninjas, car chases, and explosions. What could be more exciting?
What do you do when you need to create a sequel to ‘Red Beats Blue‘, a sarcastic response we made to a competitor’s smear video? Is there more license to take. Is there such a thing as too far?
We chose to answer those questions, yes and no, respectively. In this 80’s action movie-inspired dehumidifier launch video, we cover the gamut of genres while creatively highlighting some of the machine’s features in subtle ways… all while breaking the forth wall with commentary about the torture of bad marketing. Drymax with a Vengence is a thrill ride that will leave you wondering, “have I seen this somewhere before?”