We worked on a series of three commercials advertising Dental Health Associates of Madison, WI. Each 30-second commercial featured a different individual that you wouldn’t want working on your teeth. Since the ads were playing on theater screens during the preshow advertising, we thought it would be effective to show the audience a familiar angle, looking up at the dentist before an exam.

Fun fact about these spots: the same actor portrayed all three of these goofy characters in the same shoot day. He graciously shaved his beard off progressively so we could get the different looks.