October 20, 2017
Intentional Branding and how we came up with the name “Backflip”
It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I’m sure was a good two hours of joking around and getting sidetracked, we attempted to settle on a name. Unfortunately, the winning […]
Read the Article