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Now hiring · Madison, Wisconsin

 
Backflip
Creative Marketing Agency · letsbackflip.com

Client Strategy Lead aka. Marketing & Advertising
Account Executive

Full-time · Hybrid · Madison, WI

About Backflip

Backflip is a creative marketing agency based in Madison, Wisconsin. We lead with story-driven video marketing – and we don’t stop at content. We own strategy, execution, and outcomes across digital, social, and paid media. Think high-end commercials and consistent story-driven social media marketing at all scales.

We’re not your grandmothers ad agency. We’re the one clients call when what they’re doing isn’t working. We work best with partners who want growth, not just deliverables – and we operate best when the people on our team feel the same way.

Small team. Real ownership. Work that’s supposed to actually do something.

The Role

This is not a passive account management role. We’re looking for a leader to build with us.

As Backflip’s Account Executive, you own client relationships and drive marketing strategy forward. You’re the connective tissue between clients and our internal team – but more importantly, you’re the person making sure what we build matters to their business. Guiding the marketing to something True, Good, and Beautiful (and converting).

You don’t just manage projects. You challenge assumptions, ask better questions, help clients see what they’re missing, and push the work to actually perform. You create direction – you don’t wait for it.

What You’ll Do

Client leadershipnot management

Own the day-to-day relationship for your accounts. Guide conversations, move decisions forward, and turn client feedback into clear direction for the team. You’re the one making sure things don’t stall – and that clients always know where things stand and why.

Strategic ownership

Build a deep understanding of each client’s business model, audience, and growth goals – then translate that into clear marketing direction, especially around video-led strategy. Push back when the work drifts off strategy. Know the difference between what a client asks for and what they need.

Drive resultsnot just deliverables

Keep asking: Is this working? Is this moving the needle? What needs to change? Help clients connect content and campaigns to real outcomes – leads, revenue, audience growth. You’re not done when the content ships.

Creative collaboration

Write clear creative briefs. Give feedback that sharpens the work. Collaborate across video production, digital, social, paid, PR, and strategy to keep everything aligned from concept through launch – and advocate for ideas that genuinely serve the client’s audience.

Business development

Spot opportunities to grow accounts organically. Show up for new business conversations when the moment calls for it. At Backflip, the AE is never far from the agency’s growth story – and that’s by design.

Scope & financial stewardship

Understand scope, timelines, and budgets. Protect the team from scope creep. Help clients understand what’s in scope – and what isn’t – with confidence, not apology. Keep billing accurate and documentation clean.

What You Bring

  • 3+ years of experience in an agency, marketing, or client-facing role
  • Strong communication skills and confidence working with clients at all levels – from founders to CMOs
  • The ability to manage multiple priorities without losing the details or the thread
  • Strategic thinking, not just task management – you know the difference
  • Comfort making the difficult phone call and having the hard conversation – with clients and internally
  • Genuine curiosity about audiences, messaging, and what actually drives results
  • High standards – you don’t let “good enough” slide, and you hold the work to what it could be
  • AI familiarity and comfortability utilizing AI tools to get further faster
Bonus points
  • Experience in video marketing, content strategy, or integrated campaigns
  • Background working with agencies, nonprofits, or complex multi-stakeholder organizations
  • Familiarity with Catholic or mission-driven organizations (this is one of our target demographics)

Who You Are

This matters more than your resume.

You ask better questions than most people – and you actually listen to the answers.
You give credit freely and get more energy from the team’s wins than your own.
You take ownership instead of waiting for direction – and you create clarity in ambiguous situations.
You’re collaborative, but not passive. You push when something needs pushing.
You can context-shift across industries without losing your grounding in strategy.
You care deeply about people – and you care just as much about results. Both. Not one or the other.

If you want to hide behind email threads and status updates, this is not your role. If you’re wired to push for better work, better strategy, and better results – keep reading.

What to Expect

Backflip is relational and high-touch. We build real partnerships – not transactional work. Here’s what that means in practice:

Not this

  • –Keeping clients comfortable at all costs
  • –Moving projects without moving needles
  • –Protecting feelings over pushing results
  • –Hiding behind process and status decks

This

  • +Pushing clients toward better strategy
  • +Connecting content to actual business outcomes
  • +Building trust through honesty, not just warmth
  • +Driving work that performs – and proving it

Why Backflip

Work across the full picture – video, strategy, digital, social, and paid – often for the same client
Real ownership from day one – no years of waiting for a seat at the table
A curious, slightly caffeinated team that’s allergic to mediocre work
Flexible work environment with a studio based in Madison, WI – a genuinely great city to work in
Competitive salary, health benefits, 401k, dental & vision, PTO, and professional development
A true path to leadership and ownership with bonuses, profit sharing, and partnership potential
Exposure to diverse industries and clients doing meaningful work

If this is your role, let’s talk.

Send your resume and a short note – tell us about a client relationship you’re proud of and what made it work. No cover letter templates. Just be real with us.

careers@letsbackflip.com