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September 19, 2016

What to look for in a video production company

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Choosing the right video production company can feel like navigating a maze. With so many options out there, how do you know which team will deliver the creative excellence and business results your brand deserves? At Backflip, we’ve spent years mastering the art of storytelling through video, and we know what separates a great video […]

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August 19, 2016

Storytelling and Your Brand: A Non-Ironic Love Story

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When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

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August 15, 2016

How Much Does a Website Cost?

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While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]

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July 22, 2016

Why live video will improve your brand

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Live video and streaming are all the rage now. Facebook recently launched Facebook Live, allowing brands to communicate in more engaging and immediate ways. With live video, brands can reach customers and employees in real-time to share their most exciting moments. Consumers can also connect with brands in an authentic and spontaneous way.

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June 21, 2016

New drone (UAS) laws make flying easier starting August 2016

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Today the FAA came out with new regulations for flying UAS’s (what people often call drones) commercially. And there was much rejoicing. TLDR; You won’t need a pilots license starting August 2016 to fly a drone commercially You will need a remote pilot certificate (FAA Airman Certificate and/or Rating Application) to pass the initial aeronautical […]

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June 7, 2016

Video Production in Madison WI

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Producing video in Madison, Wisconsin has a lot of advantages for local companies and other clients. Just ask the Wisconsin Foundation Alumni Association how helpful it is to have local, community-engaged partners who help design, storyboard, shoot and produce video for their annual campaign. We’re proud that they have chosen us three years in a […]

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April 8, 2016

How a Wordpress Vulnerability (may have) brought down a Prime Minister

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You might have read recently about the Panama Papers. 11 million documents, which date back decades, that allegedly reveal a clandestine network of shady business dealings from many political and public figures. Among them is Icelandic Prime Minister Sigmundur David Gunnlaugsson who actually resigned due to public and political pressure over personal financial arrangements brought […]

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April 8, 2016

Replace the Garbage Can

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The Setup We all have those shots in a video that you love. The ones where everything goes perfectly. Focus pull is right on money, the action plays out on time, the lighting is better than you can imagine, the garbage can is predominately featured in the shot, the- Wait…what? There’s a garbage can sitting […]

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March 16, 2016

24 Frames Per Second of Annoyance

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Okay so you’re an editor, right? EDITORS NOTE: I realize you yourself may not be an editor, but for the sake of the following article pretend that you are in fact one. It’ll just make things run smoother. Thank you. – Jeff You’re working on a project that utilizes both 4k handheld footage and aerial GoPro […]

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