Ryan Freng

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

The Setup Our hero having just fought off a series of highly skilled ninjas, finds himself trapped as more close in on him. He backs up carefully, eyeing up each fighter and deciding which one to take on next. Before he can attack, he hits an unmovable force behind him. Turning around, he finds himself face […]

‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

The folk at Karben4 are awesome. They love what they do and create an amazing experience. To them, it’s more about telling stories with their brand and their beer. Their website is a poignant example of that. More importantly, however, their beer is often the first thing people will encounter so it needs to stand […]

A couple of months ago, Google announced that its web browser, Chrome, would begin to display a “Not Secure” tag in the URL bar next to the domain of websites that do not have SSL certificates. In the first phase of this new treatment, the tag will be gray and relatively unassuming. However, in the […]

Choosing the right video production company can feel like navigating a maze. With so many options out there, how do you know which team will deliver the creative excellence and business results your brand deserves? At Backflip, we’ve spent years mastering the art of storytelling through video, and we know what separates a great video […]

Two weeks ago I passed my unmanned aircraft systems test. This is part of the new Part 107 regulations from the FAA for commercial use of drones and sUASs. I’ve received my remote airman’s certificate so we are ready to fly commercially!

When many companies think of their brand, product, or identity as a whole, they tend to focus on the standard business-oriented aspects of cost and profitability. Occasionally they may have a marketing department who’d question how to sell the item to potential buyers, but while focusing closely on the aforementioned aspects. Many times the outcome of […]

While no one could be blamed for having an acute interest in the cents* of it all, asking how much a website costs is a bit like asking how much a mutual fund costs. Before we can give a good answer, we have to examine the question. * …see what I did there? ( ͡° ͜ʖ ͡°) Have […]