What is Content Marketing and why should you care? If you’ve ever thought of that… or even if you haven’t, check out this episode! We talk about the importance of creating awesome content and what it does for your marketing efforts.
Read the Article
In our first episode, Ryan discusses what we’re going to do with the podcast.
Read the Article
UPDATE: With the new LAANC (Low Altitude Authorization and Notification Capability) system, we can fly almost anywhere in the MSN airport space immediately! Wherever you need us to fly, we’re ready to go. Backflip is currently one of a few commercial companies with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, […]
Read the Article
I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly. Anyway, I was also really […]
Read the Article
I love movies. There, I admit it! You happy? No seriously, I’ve loved watching and learning about films ever since I was little. As a child I was fascinated by the special effects side of filmmaking; how they made King Kong look so giant against the humans, or how they made Bigfoot come to life. […]
Read the Article
Occasionally I get to step away from the more business-related topics and write something I’m passionate about. In this case, I’ll be writing about set etiquette. Set etiquette is something that allows for great success, but can also be a source of great frustration. Not knowing how to conduct yourself on set is a big […]
Read the Article
“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]
Read the Article
Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]
Read the Article
It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]
Read the Article
This is one of those topics that can be classified as a “gray” area when it comes to opinion, due in part to many believing any edited piece represents the quality of an editor’s work. However, one thing to keep in mind is, often times the work shown within a video is not of the editor’s. […]
Read the Article