Articles

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit about why it works. It boils down to the fact […]

Looking back at the experience this Friday, I am filled with excitement and gratitude. Thank you for your enthusiasm, creativity, confidence, commitment to excellence, and professional attitude. Beyond the fact that it is just plain FUN to work with you, Backflip makes it so comfortable to be vulnerable- to be just who we are. I […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

The people over at Magic Lantern are geniuses. They have added much-needed features to a camera that, while it captures a great image, is annoying to shoot with. Now they’ve stepped up their game and enabled the Canon DSLR’s to shoot raw video! Specifically our Canon 5D MarkII can shoot raw!

In May Adobe dropped the bombshell that the Creative Suite method of software grouping was going away in favor of Creative Cloud. Instead of buying a new CS version every other year, you will pay a monthly membership fee for access to the entire Creative Cloud. They believe it to be a better service since […]

After waiting FOREVER, Apple has finally updated it’s Mac Pro line of desktop computers! The design harkens to that of a small trash can but the features do not disappoint: PCI Express-based flash storage Thunderbolt 2 Intel Xeon 5 processors, up to 12 cores Four Channel DDR3 1866MHZ memory Dual GPUs, AMD FirePro, up to […]

Over the weekend, I was able to watch Steven Spielberg’s “War Horse” (2011).  The movie is guaranteed to stir any viewer’s emotions.  IMDB explains the plot best:Young Albert enlists to serve in World War I after his beloved horse [Joey] is sold to the cavalry. Albert’s hopeful journey takes him out of England and to […]

The title might be a little misleading. We LOVE raw footage but we only LIKE 4k. It could be because we’ve never worked with 4k or that I’m still amazed at the quality, with the right cameras, of 1080p (effectively 1k). We do love raw however. Raw is often described as the digital negative. This […]

Did you know we create display area and product loop videos? Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during […]

It’s that time of year again. No not an Apple announcement (where the heck is the new iPhone by the way), the 2013 NAB Show. This is where the National Association of Broadcasters tell us that the future of broadcasting is technology and methodology that has been around for a year. But seriously the exciting […]