Articles

Ray Harter of Marvel Medtech is doing some amazing things. He’s developed a mechanical system which can do a live biopsy amidst an MRI. The old school methodology is to perform an MRI, go do a biopsy, do another MRI and check if the biopsy got all the tissue, if not do another biopsy, rinse […]

The above video was created for Electronic Theatre Controls to help announce a new product, the Source4 LED, to the people who would use it. It was great shooting in the overture center with free rein over the Capitol theatre. It is such a beautiful space. We used a tilt-shift lens for a few of […]

Madison+ UX was the second conference of three that we worked on for Sapling Events. There are three pieces to these projects, above is the Conference Intro, and below are the Recap and Promo. Phil developed the design, Ryan did the animation, and Erin did the editing of the video footage. We wanted the piece […]

These videos were for the last conference in a series of conferences we did with Sapling Events. We live-produced and live-streamed all the talks. At the same time we filmed interviews and tons of b-roll so we could make several other videos. These conferences are always a blast because the people are great! The above video […]

This year we joined with the Wisconsin Foundation and Alumni Association to create a series of videos. These videos portray what it means to be a badger in order to reengage with alumni. We spent six days with a cast and crew of around 20-30 people all over campus. The pictures above are from a University […]

We’re live producing the 2014 Madison Area Music Awards Red Carpet Experience on July 22nd 2014. It’s going to be awesome. Check out the press release below:

I’m pretty sure I’ll never get bored with the experiences and opportunities that working in video production brings our way. Recently, we’ve been fortunate enough to begin working on live productions projects. This means 2-5 cameras being live-switched and recorded or streamed to the internet. This is perfect for conferences and talk series as it means […]

Every year thousands of video geeks and retailers gather in Las Vegas. The geeks (us) are searching for ways to improve the way we work, and the retailers (they) think they have it. This is year I’m putting money on Blackmagic Design. Just this morning I received a lovely email detailing all the updates to […]

and lots and lots have been going on. Since our last post in November we have: Started filming a feature This is a full feature length film, little less than an hour and a half long! It’s called ‘The Princess Knight’ and is written/directed by someone I went to high school with named T.C. Dewitt. […]

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit about why it works. It boils down to the fact […]