Articles

  As your just about to graduate college, you were probably told to have some sort of sizzle reel to showcase the work you’ve been on; in a sense, it’s your resume. But what if you’re an editor? Is sizzle reel really necessary for you? Jeff, our editor, discusses reasons why a sizzle reel may […]

  Every business wants to grow. John and Ryan, two of the owners of Backflip, have learned a lot of things along the way and have seen first hand a business grow throughout the years. In today’s podcast, John discusses 3 things to do to grow your business.

  This is an oldie, but a goodie. It’s always a good thing to stop and take a moment to reflect upon your work and accomplishments from the past year. We especially enjoy doing this and hearing from our employees. Jeff had a great 2017 and we wanted to share with you what he was […]

  Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so […]

  As a beginner or seasoned editor, it’s always useful to have a handful of shortcuts, and tips and tricks under your belt. Ryan, Jeff, and John discuss useful tools for film editors that you may not have heard of! FreeFileSync Keyboard Shortcuts Motion v2 Frame.io

  Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different […]

Ryan chats with Phil about the idea of thankfulness. This episode was recorded back in November. Ready to get deep?!

  Ryan and John talk with Jeff about 6 films that changed the industry. Quick rundown: 6) Star Wars (1977) – visual effects, 5) The Sopranos (1999-2007) – deep narrative storytelling on tv, 4) Jaws (1975) – marketing in film, 3) Psycho (1960) – Hitchcock required theatre-goers to show up on time, 2) I Love […]

Ryan and John discuss what the heck Content being King actually means and how it’s different from traditional marketing.

  Ryan and John talk about how to budget for video and marketing. We reveal the secrets that no one wants to talk about… or we just talk about things no one really talks about!