Articles

  Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so […]

  As a beginner or seasoned editor, it’s always useful to have a handful of shortcuts, and tips and tricks under your belt. Ryan, Jeff, and John discuss useful tools for film editors that you may not have heard of! FreeFileSync Keyboard Shortcuts Motion v2 Frame.io

  Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different […]

Ryan chats with Phil about the idea of thankfulness. This episode was recorded back in November. Ready to get deep?!

  Ryan and John talk with Jeff about 6 films that changed the industry. Quick rundown: 6) Star Wars (1977) – visual effects, 5) The Sopranos (1999-2007) – deep narrative storytelling on tv, 4) Jaws (1975) – marketing in film, 3) Psycho (1960) – Hitchcock required theatre-goers to show up on time, 2) I Love […]

Ryan and John discuss what the heck Content being King actually means and how it’s different from traditional marketing.

  Ryan and John talk about how to budget for video and marketing. We reveal the secrets that no one wants to talk about… or we just talk about things no one really talks about!

  Ryan talks this week with Scott and Madalina about why it’s important to choose a partner and not just find a vendor. We think it’s important to encourage people to choose a partner and not a price. What is a partner? Why is it better than just hiring a vendor? How many times will […]

  Ryan and John talk with Phil all about branding. What is Authenticity in Branding. Know who you are and lean into it. Don’t try to be like someone else, figure out the best parts of your brand and bring them forward. People will see through your brand if it’s unauthentic!

  This week, Ryan and Madalina talk with Jeff, our lead editor about how writing and editing are two sides of the same coin. “My fedora agrees.”