Articles

Key Takeaways Choose logo design software based on whether you need a quick free logo, a flexible free logo design tool, or a long-term professional branding solution. Adobe Illustrator and Affinity Designer remain the most powerful options for professional logo designers and agencies in 2026, especially when combined with libraries like Adobe Stock. Canva’s logo […]

Key Takeaways A successful social media marketing strategy connects clear business goals, a defined target audience, a focused content strategy, and consistent measurement into a single, documented plan that drives real outcomes like leads, donations, and enrollments. At Backflip, a Madison-based B2B creative agency, we use story-driven video and digital branding to transform social media […]

  AI is moving fast, and Catholic organizations are being asked to move with it without losing what makes the Church the Church. We sit down and get honest about where artificial intelligence can actually help parishes and ministries right now: operations, admin workflows, planning, and the behind-the-scenes systems that drain time and energy when […]

Choosing an effective color palette is one of the most important decisions you’ll make in any branding project. This rebrand illustrates how choosing an effective color palette and cohesive visual identity can strengthen brand recognition and connect meaningfully with your audience, which are key goals for any branding project. A brand color palette is the […]

In 2026, your neighborhood bakery in Austin competes with national chains showing up in the same Google search results. A local IT shop in Columbus faces comparison to remote providers across the country the moment a potential customer opens their browser. The playing field has shifted, and small business branding is no longer optional. It’s […]

Introduction: Why Corporate Video Matters in 2026 Video isn’t optional anymore. It’s the way people want to consume information, make decisions, and connect with organizations, whether they’re researching a software vendor, deciding where to donate, or figuring out if your company is the right place to build a career. The numbers back this up: video […]

  Your feed is crowded, your time is scarce, and yet the loudest voices keep shouting about AI, reaction videos, and guaranteed six‑figure shortcuts. We went deep on the marketing trends that waste attention—and the practical ways to replace them with content that earns trust and drives real results. We start by dismantling empty reaction […]

  A shiny award is nice, but here’s the tougher conversation: how do you value creative work when the return doesn’t fit neatly into a spreadsheet? We dig into real numbers, real budgets, and the mindset shifts leaders need to see video as a growth lever rather than a cost center. The catalyst was a […]

  What if audiences don’t just consume stories, they finish them? We dive into that idea with a wide-ranging conversation across Catholic imagination, indie cinema, saints’ lives, and the nuts and bolts of making marketing that people actually want to share. Starting with parables and tradition, we explore how stories invite each of us to […]

With over 20 million online stores operating worldwide and ecommerce sales projected to reach $8.1 trillion by 2026, choosing the right platform to build your ecommerce website has never been more critical (32 Top Ecommerce Statistics For 2025). In this guide to the best platforms for building an ecommerce website, you’ll learn how the difference […]